Your privacyis important...
Privacy Policy
Everything you need to know, in one place.
1. Definitions
- “We”, “Us”, “Our”, “Company” refers to Neatlines Ltd.
- “You”, “Your”, “Client” refers to your organisation.
- “AdviceAid” refers to the software and services developed and provided by Neatlines Ltd.
- “Staff” means employees of Neatlines Ltd.
- “Customer” includes organisations who have entered into a contract with us for the provision of AdviceAid or subscribed to a trial version, in both cases in line with our Terms of Service.
2. Commitment to Privacy
Neatlines Ltd is committed to protecting your privacy and complying with all applicable data protection laws in the UK, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This privacy notice explains how we collect, use, disclose, and safeguard your personal data.
We may update this policy periodically. Please review this page from time to time to ensure you remain informed about how we protect your personal data.
3. Information We Collect
We may collect and process the following categories of personal data:
- Name
- Organisation
- Email address
- Phone number
- Job title
We collect this information when you:
- Visit our website
- Sign up to our blog
- Use AdviceAid
- Contact us by email or phone
4. How We Use Your Information
We process your personal data for the following purposes:
- To deliver and manage the AdviceAid service
- For internal record keeping and administration
- To communicate with you about the AdviceAid service
- To provide updates, product information, or service enhancements
- To notify you of changes to our services, Terms of Service, or this privacy notice
- To maintain database backups and ensure service continuity
5. Legal Basis for Processing
Our legal grounds for processing personal data are:
- Contractual necessity – processing is necessary for the performance of a contract or to take steps at your request before entering into a contract.
- Legitimate interests – processing is necessary for our legitimate business interests, including managing and improving our services, provided those interests are not overridden by your rights.
6. Information Sharing
We may share your personal data with:
- Law enforcement or regulatory authorities when required by law
- Third-party service providers (e.g. hosting, backup, IT support, payment processors) acting under contract and data processing agreements
- Our partner organisation, Neil Morland Housing Consulting Ltd, for joint marketing purposes (you may opt out at any time)
We will never sell or rent your personal data to third parties.
Anonymous, aggregated data about AdviceAid usage may be shared with third parties for service improvement and research purposes. This data cannot identify individuals.
7. International Transfers
Personal data captured within the AdviceAid application is never transferred outside the UK.
However, some personal data may be processed outside the UK where this is necessary for business operations such as customer relationship management. In such cases, we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses or reliance on adequacy decisions.
8. Data Storage and Security
Personal data is stored securely in our electronic systems, including our customer relationship management platform. We implement suitable technical and organisational measures to prevent unauthorised access, loss or misuse of your data.
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or outdated data
- Request deletion of your data, subject to our legal obligations
- Object to or restrict processing in certain circumstances
- Withdraw consent where processing is based on consent
To exercise any of these rights, please contact us at: support@adviceaid.uk
10. Cookies
AdviceAid uses cookies to improve your experience. Cookies are small text files stored on your device. Our cookies:
- Enable core functionality (e.g. login, preferences)
- Improve speed, security, and usability
We do not:
- Use cookies for advertising
- Share personal data via cookies without your permission
You can manage your cookie settings through your browser. Blocking cookies may affect functionality.
Learn more at: www.aboutcookies.org
11. Contact Us
If you have any questions or concerns about this privacy notice or your data, please contact us:
Neatlines Ltd
Kon Tiki, 2 Frithfield Walk
Shepton Mallet, Somerset
BA4 5LY, United Kingdom
Web: www.adviceaid.uk
Email: support@adviceaid.uk
Company No: 10249063
VAT No: 270809301
“We were attracted to AdviceAid as we could see that it was easy to use and we were keen to get advice in writing to all customers”
Sara Lomax - Housing Options Service Manager, West Suffolk

