Case Study

Central Bedfordshire Council

Making Advice Easy to Access.

Working with you has been so pleasurable – definitely one of the smoothest deployments I’ve been involved in. The feedback I’ve had from colleagues on AdviceAid has been really positive and just what we needed.

Katie Voice (Homelessness Intervention Manager)

During our initial conversations with the Homelessness Intervention Team at Central Bedfordshire, it was clear they understood the value AdviceAid offered to their residents. They were determined to ensure that as many people as possible knew about the service, and could find the advice easily.

Website placement

We worked closely with the web team to explore the best option to integrate AdviceAid on Central Bedfordshire’s website.

The launch button offers a clear call to action.
It is placed boldly on the housing pages and within 3-clicks of the homepage.



We also worked with the communications team to devise a social media campaign to promote the service. This included a collection of branded artwork and videos. The communication team were responsive to news events, for example promoting the service when the energy cap was increased.

This has increased self-service traffic. By moving the pipeline of support upstream, more residents have been supported without additional capacity required in the Homelessness Intervention Team.

What is SelfServ?

SelfServ is one of two AdviceAid modules. It provides end-user advice from the local authority’s website.
The customer goes on a short, interactive journey to establish their needs. Advice relevant to their circumstances is then provided, which they are able to print or email. The advice contained within AdviceAid is created by a team of legal experts, is easy to read and outcome focused.
Read more.

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